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The Brain and Forming
Inconsistencies in how the parts of the brain that work together to mediate pleasure can quickly evolve into habitual gambling.
The Ventral Striatum,
also known as the ‘Reward Hub’, allows us to experience pleasure. The Reward Hub lights up when we want something or when we anticipate that something will be rewarding.
The Dorsal Striatum,
also known as the ‘Habit Hub’ helps us to establish habits. When we over-engage in pleasurable behaviors, brain activity shifts from the Reward Hub to the Habit Hub and a habit is formed.
Normally, these two hubs work together, but the habit hub ends up changing the brain.